It’s not difficult to imagine what the consequences of irresponsible business ethics would look like because it is already a harsh reality we face.
Here are some alarming events:
Dole Food Company faced a lawsuit from their workers who claimed their health issues were caused from exposure to the pesticide, DBCP.
GMO and pesticide testing aren’t just conducted in third world countries. Hawaii has been the victim of experimental testing. It has caused health problems amongst the locals and a mass decline of sea urchins due to pesticide run off.
Companies such as Adidas, Kraft, Mattel, Hasbro, Nestlé, Carrefour, Staples and Unilever practiced unsustainable supply chains that promoted mass rainforest deforestation, increasing carbon emissions and threatening the extinction of orangutans, tigers, etc. This led Greenpeace to securing a commitment to end deforestation from Asia Pulp & Paper (APP), one of the world’s largest producers of paper and packaging, called “Forest Conservation Policy” that even the companies listed above have committed to. Greenpeace also started social media campaign against Nestlé that eventually pressured the company to stop contracting with companies that depended on deforestation. The company created a social and environmental initiative called, Creating Shared Value and aims to be be zero deforestation, globally, by 2020.
While it’s easy to be pessimistic about the future, I hope I have given you some insight about organizations and companies that are influencing brands to do more good.